How One Magazine Came to Dominate the CGDCT Genre

There’s no denying that Cute Girls Doing Cute Things is one of the most popular genres in anime. Shows focused on adorable groups of girls have a lot of appeal, and many beloved anime like K-On and New Game fit comfortably within this genre. Like many others I’m a fan of CGDCT shows, but there’s something that often goes unadressed when talking about them: the genre is almost entirely the creation of one magazine line, Manga Time Kirara.

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Slice of Life is Unfairly Maligned

Slice of Life is a pretty divisive genre. To those who love it, it’s calming and despite its simplicity it can deliver wonderful themes that relate to almost everyone. To those who hate it, it’s a boring genre devoid of substance which is polluting the anime industry. Finding the genre boring is obviously dependent on taste and there’s no benefit to arguing that the genre as a whole is interesting. That said, the idea that there slice of life shows have taken over the industry is ridiculous, and only leads to vitriol and arguments within the community.

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